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Michigan unveils new Jordan brand football jerseys

Few logos in the world of sport are as iconic as Nike’s swoosh, but the athletic apparel company also has perhaps the second most iconic with the Jordan brand “jumpman” logo.

As Michigan becomes the first athletic department to be completely sponsored by Jordan’s brand, many wondered how the “jumpman” logo would look. Many also wondered if the iconic Michigan jerseys would change much.

On Tuesday we all go the answer as the jerseys made their official debut:

The Jordan branding is even so detailed as to have a full lineup of options for head coach Jim Harbaugh to wear. He was sporting his traditional look, down to Jordan brand khakis (no seriously).

Michigan legend Charles Woodson hosted the neon-light loving event to unveil the jerseys too.


Andy Coppens is the Founder and Publisher of Talking10. He's a member of the Football Writers Association of America (FWAA) and has been covering college sports in some capacity since 2008. You can follow him on Twitter @AndyOnFootball


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